Saturday, December 19, 2009

Crossing the Chasm - The "Lessons Learned" Series

For starters, if you have not yet read "Crossing the Chasm" by Geoffrey Moore please beg, borrow, steal or buy (link attached) a copy and read through it. This book is one (of the two) most influential books that I have read in my time in small technologies companies.
Crossing the Chasm is a book about the journey, the trials and the tribulations in taking your product and company from one where every sale is a missionary sale to a place where there is a broader market acceptance of what you do and the business need to solve the problem that your product solves. The transition from one side to the other requires different approaches to almost everything you do as a business. In this series of posts I will walk through each of the functional areas in a business and the external influences on each and from my experience what worked and what did not work. For most businesses despite the brilliant guidance provided by Geoffrey Moore, this trip is one riddled with trial and error. Like anything not everything will work for everyone but in this series of posts I'd like to provide what I learned and where I failed in and effort to assist others in completing a journey that many (some may say most) companies never actually complete.
Follow along as I hope I am able to provide you with insight and the ability to avoid the 1 misstep that prevents you from Crossing. If you agree, disagree, have additional stories, thoughts please add in the comments so others who read can learn from all of us as much as possible.
Let the journey begin...if there are specific areas, topics you want me to cover please let me know. Hope you enjoy.

3 comments:

  1. Convinced me to pick up a copy. Just ordered one through Amazon. - Paul H.

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  2. Paul, It is one of my two favorite business books. The other is Execution: The Discipline of Getting Things Done. Big believer that success is not in the blinding brilliance of your strategy but rather in it's execution.

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